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Top 50 P-12 Edublogs? – Technorati shakeup

I read with great interest the other day Jeff Utecht’s post regarding his declining Technorati authority. Although I agree with others that Technorati has some deficiencies as a blogging metric, it still can be a useful tool to help monitor conversations and online presence.

Like Jeff and the handful of other blogs that he mentions, I also have seen Dangerously Irrelevant’s authority decline, particularly in the past few months. I have been attributing this to:

  • my less frequent posting this semester;
  • a return in late September to the blog’s appropriate level after a temporary ‘authority boost’ from an unusually popular post last March; and
  • the natural competition for comments and links that results from an ever-increasing number of high-quality edublogs.

Jeff hypothesizes that another factor may be Twitter. As many of us move our conversations that direction, fewer posts and/or comments are occurring in the edublogosphere. I’m an infrequent tweeter, so while Twitter may explain The Thinking Stick’s decline, it doesn’t really explain my own. In Jeff’s comments section, Sue Waters also notes that the decreases in authority may be due to the recent changes in Technorati’s indexing methodology.

It’s hard to say exactly what’s going on here. Probably all of the reasons above and more. I wasn’t losing sleep about my own Technorati decrease, but Jeff’s post intrigued me because I hadn’t thought about the fact that others might also be having a similar decline. I found the time this morning to extend Jeff’s quick calculations to the entire list of edublogs from my post in June. Here’s what I found…

[note: I simply worked with the list from June. I did not recalculate the ‘top 50’ nor did I determine if any new blogs should be included instead of those listed.]

1. Nearly all of the top edublogs (as measured by Technorati authority) saw a decline in their authority since June.

As the chart below shows, some edublogs had quite dramatic decreases. The average authority decrease was 88; the median decrease was 62. [click on the image for a larger version]

topedublogsdec08_01

2. Using today’s numbers, the list would look like this instead.

topedublogsdec08_02

3. Here’s the list ordered by gain/loss in authority rather than overall authority. Only six blogs saw an increase in authority since June.

topedublogsdec08_03

4. Here’s the list ordered by change in overall rank (again, within just this list and not the overall edublogosphere).

Topedublogsdec08_04

5. Finally, here’s a graphic that shows each blog’s change in rank since June (ordered by overall authority). Red is a decline; green is an increase; blue is no change.

topedublogsdec08_05

Last thoughts

  • Like Jeff (and unlike many of you!), I find much of this fascinating. For example, think:lab’s rank went up 11 spots despite the fact that Christian Long quit blogging there in August. That was a neat trick, Christian (and, BTW, I hope your new gig’s working out well for you)!
  • The top part of the list was pretty stable. Most of the movement occurred outside of the top 10 or so positions.
  • Students 2.0 had the biggest drop in the rankings. Was it so high before because we liked the content better compared to now? Or were we simply giddy with the idea behind the blog but now have realized that the content is not as relevant to many of us?
  • Is the TechLearning blog’s decline due in part to its general inability to accept comments?
  • The K12 Online Conference blog rankings likely are cyclical. Up in the fall just before and after the conference. Down six months later as all of the traffic regarding the conference drops off Technorati’s radar. Time will prove if I’m right or not on this one!
  • Kudos to the bloggers (Angela Maiers, Jennifer Jennings, Steve Dembo, George Siemens, and Chris Lehmann) who actually increased their Technorati authority in the face of steep overall declines. Wow.

Any of you have thoughts on this fairly esoteric stuff?

2008 Education Blogosphere Survey results

I’m both pleased and embarrassed to announce that the results from my second annual Education Blogosphere Survey are now available. Pleased to finally be done and that there were 419 participants. Embarrassed that the gestation almost exceeded that of a human newborn. Thank you, Dan Meyer, for politely staying on my case about this. I hope the results are worth the wait.

Watch on the Web

Downloads

Note that I didn’t do anything with the open-response items. Feel free to dig through one of the Excel files and do your own analysis (please let me know if you do!). There are lots of useful resources in the additional information in the database.

As always, these materials are available under a Creative Commons license. Let the conversation begin!

Slide13

Top 50 P-12 Edublogs? – June 2008

[cross-posted at the TechLearning blog]

Many of you know that I occasionally try to wrap my head around various aspects of the education blogosphere. In the past I’ve written about hubs and superhubs. I’ve also sometimes attempted to identify and quantify some of the most popular edublogs:

Below is my latest attempt. I made a few changes from last time, which I describe after the table. Authority and rank are from Technorati as of June 2. Clicking on each blog name will take you to its Technorati page.

 


Blog Name

2008
Authority
2008
Rank
1*
apophenia
1,256
1,880
2
Weblogg-ed
897
3,222
3
Joanne Jacobs
798
3,848
4
Stephen’s Web
708
4,581
5*
The Panda’s Thumb
563
6,314
6
2 Cents Worth
559
6,364
7
Cool Cat Teacher Blog
550
6,527
8
Moving At the Speed of Creativity
452
8,585
9
Ewan McIntosh’s edu.blogs.com
434
9,073
10
Students 2.0
415
9,601
11
Dangerously Irrelevant
413
9,650
12
The Fischbowl
402
9,999
13
Larry Ferlazzo’s Websites Of The Day…
292
15,222
14
Beyond School
281
16,003
15
EdTechTalk
255
18,132
16
The Thinking Stick
251
18,485
17*
Millard Fillmore’s Bathtub
247
18,889
18
CogDogBlog
243
19,288
19
Angela Maiers
241
19,497
20
Ideas and Thoughts from an EdTech
233
20,369
21
Techlearning blog
231
20,603
22
elearnspace
231
20,603
23
dy/dan
223
21,531
24
Around the Corner
219
22,034
25
Practical Theory
211
23,110
26
Open Thinking & Digital Pedagogy
197
25,258
27
Steve Hargadon
194
25,760
28
Half an Hour
187
27,002
29
k12 Online Conference
180
28,355
30
Mobile Technology in TAFE
179
28,551
31
blog of proximal development
171
30,308
32
HeyJude
168
30,991
33
Blue Skunk
164
31,997
34
The Education Wonks
164
31,997
35
Drape’s Takes
162
32,533
36
Always Learning
162
52,728
37*
The Learning Circuits Blog
157
33,890
38
Remote Access
152
35,296
39
PBS Teachers . Learning.now
151
35,621
40
Eduwonkette
150
35,920
41
So You Want To Teach?
149
58,157
42
Eduwonk
148
36,614
43
Teach42
147
36,964
44
History Is Elementary
145
37,670
45
LeaderTalk
144
38,026
46
Infinite Thinking Machine
137
40,556
47
Creating Lifelong Learners
133
42,160
48
AssortedStuff
131
42,997
49
Connectivism Blog
128
44,360
50
think:lab
122
47,149
51
O’DonnellWeb
121
47,646
52
iterating toward openness
119
48,680
53
Teaching Generation Z
119
48,680
54
Generation YES Blog
112
52,751

Information about the table

  • This time I only included blogs that predominantly post about P-12 education. No higher education blogs. No blogs that are mostly about training, software tools, or other topics with an occasional P-12–related post. No education news channels that happen to have an RSS feed. Just ‘pure’ P-12 blogs. I was on the fence about four blogs on the chart; those are marked with an asterisk. I included blogs 51 to 54 in case you think those four should not have been included.
  • I gave up monitoring the several thousand blogs on my previous list. There were just too many to catalog and also too many newcomers. There are over 100,000 edublogs!
  • I feel fairly confident about the accuracy of this list. I considered listing the top 100 but was not as confident about blogs 70 to 100 because I kept finding new ones in that range.
  • If I missed you, I’m sorry. Please let me know for next time. If you don’t like or disagree with my selection criteria, feel free to make your own list. It would be interesting to compare yours with this one.
  • The very notion of what constitutes a ‘top’ edublog is very personal and individual (see, e.g., posts by Stephen Downes and Peter Rock as well as the numerous comments regarding my last two attempts). Also, Technorati has a number of issues, but no one has yet suggested a more viable alternative. There are many, many great blogs not on this list. While a number of people are finding value in the blogs in this table, some excellent writing is occurring on blogs with lower authority. Read and write blogs for your own reasons rather than worrying about the numbers.

Other lists of top edublogs

Other attempts have been made to catalog the top edublogs. Of note are the following:

Some stats on Alltop

Only 19 of the top 50 blogs in the chart above are on Alltop Education. Interestingly, I also discovered that at least 9 of the blogs on Alltop Education have an authority of less than 26, meaning that they have less than one inbound link per week.

Alltop01

Blogs with big gains in authority

Take heart, bloggers who want more readers / links! As the chart below shows, a number of the blogs on this list had large gains in authority over the past 11 months. Some of the top blogs (including Students 2.0, Angela Maiers, and Eduwonkette) didn’t even exist a year ago.

2008authoritygains

Final thoughts

As always, please let me know if you have any thoughts or reactions regarding this post. I am deeply honored that so many of you choose to read my blogs, appreciate any and all feedback, and look forward to the conversation!

Linked

[cross-posted at the TechLearning blog]

Two weeks ago I reported on my second effort to catalog the edublogosphere, to put some shape and form to the amorphous network, to try and measure the largely unmeasurable. Some of my blogging colleagues raised various concerns and objections. Here’s my take…

  1. As is described quite clearly (and eloquently) in Linked: How Everything Is Connected to Everything Else and What It Means, the Internet and the education blogosphere are both examples of complex, self-organizing networks. As such, they have multiple hubs of varying sizes, each connected to each other and to multiple individual nodes (i.e., blogs and web sites). [click on image for larger version]
    Linked
    Some hubs are connected to thousands of other hubs and nodes; we might call these superhubs (e.g., A-D). Other hubs (e.g., E-H) are connected to less than a dozen nodes. The key here is that many nodes never would come into contact each other except for the hubs. For example, edublogger 1 only finds out about edublogger 2 because edublogger A highlighted and linked to something edublogger B wrote about edublogger 2’s post.
  2. The hubs and superhubs are the essential connectors, the glue that holds the network together. For example, if edublogger 2 quits blogging, the only one that loses access to that voice is edublogger B. If edublogger C stops blogging, however, the rest of the network not only loses access to that person’s voice, it also loses access to the voices of those edubloggers to which only C linked. If edublogger A quits blogging, the network loses access to edubloggers E and F as well as all of the individual edubloggers to which only they were connected (at least until those nodes get reconnected to other hubs). The process is all very fluid, shifting and changing with each hyperlink.
  3. There are advantages to being first, but over time quality wins out. One of the reasons that edubloggers like Will Richardson and David Warlick are superhubs is because they were some of the first ones in the education blogosphere. They had first-mover advantage and have had time to build up their audience compared to the new edublogger who started yesterday. That said, over time their advantage begins to diminish as others enter the network. If Will and David’s posts didn’t continue to be of high quality, people would link to other bloggers instead and Will and David’s audiences would dwindle. Hubs and superhubs must have ‘sticky’ content in order to retain their roles in the network. It’s a testimony to many of the top edubloggers that they’ve been able to be consistently good, as defined by their audiences, for a long period of time.
  4. If you are interested in making change, the hubs and superhubs have important roles to play. Why? Because they’re the ones with the ability to reach many. They’re also the ones with the ability to bring important ideas generated out on the fringes of the network into the mainstream center of the network.

So, in response to some of the objections…

  • It’s not just an issue of ‘popularity.’ Because we voluntarily visit / subscribe to blogs, content wins out over superficiality in the end. High-ranking blogs are there because others value their voices. You may not think an individual blogger is interesting, but others often do in large numbers. So Terry Freedman says, “Quality not quantity.” And Vicki Davis says “meaningful” is more important than “popular.” But as item 3 above notes, these supposed dichotomies actually are conflated.
  • I see knowledge and identification of the hubs and superhubs as important for facilitating change. Sheryl Nussbaum-Beach advocates focusing on impact, not just ranking. To me, impact and ranking tend to blur since I think about large-scale, comprehensive reform of schools, not just localized change. Most of us are change agents – whether our agenda is K-12 technology, home schooling, back-to-basics education, or whatever – but it’s hard to make change when no one is listening. If I want to influence the educational technology arena, I need to catch the attention of folks like Will and David and Sheryl and Terry and Vicki and also be able to point educators to them. If I want to influence the homeschooling arena, I need to catch the eye of SpunkyHomeSchool. And so, again, I believe that impact and ranking are somewhat intertwined.
  • Each of us has our own reason(s) for blogging, and of course we always must respect those. I would never presume to either guess others’ reasons or judge the legitimacy of those motivations.
  • Maybe it’s the academic in me, but I think there is worth in someone doing a systematic study of the education blogosphere. It doesn’t have to be me, but someone ought to be able to cite some basic statistics about what’s going on. For example, those of us who advocate educational blogging gain legitimacy from the fact that we know that there are 50,000+ education blogs rather than just a few hundred. In other words, we have the numbers to show that educational blogging is not a fad; whatever form it takes down the road, it’s here to stay. I also don’t know how else to identify the hubs and superhubs other than to do what we did. Although we may have missed some blogs with smaller audiences, I’m fairly confident that we got all the big ones (maybe not in the right ranking order).
  • I personally feel that there is no better way to recognize and honor voice than to share new and powerful voices with others. When I see interesting, illuminating writing, I want to share that with others and to do my part to help those writers gain large audiences. Sheryl said “What is important is giving our students and teachers ‘voice.’ We need to focus on helping them develop as communicators and writers, not rankers, so they have a place at the policy table and can help to leave this world better than we found it.” I concur, but I disagree that ranking is unimportant. If we want students and educators to ‘have a place at the policy table,’ the inherent nature of a complex, self-organizing network almost demands that those folks become a hub or superhub in order to gain the attention of policymakers. Policymakers rarely, if ever, listen to folks who represent small constituencies, so the larger the audience we can give powerful bloggers, the better.
  • I could have listed just the top few dozen edubloggers in my results, but I didn’t. Instead, I included every single URL that we found so that others could find new voices and bring them to the attention of the hubs and superhubs. I will continue to do this and encourage others to do the same. Indeed, illustrating that perhaps I was deeper in the ‘echo chamber than I suspected, I found some new hubs and superhubs that I didn’t even know existed (for example, how many ed tech bloggers knew about The Panda’s Thumb or Classical School Blog or that they were reaching large audiences?).
  • Terry is right: Technorati has many issues. But until someone points me to something better, that’s the best I have. I, too, am somewhat confused by the different rankings that occur when different URLs are used for the same blog, but I don’t know what to do other than to provide an online form that people can use to fix or include their URL for next time.

So with all due respect, Vicki, Sheryl, and Terry, I understand and respect your perspectives but I don’t share them, at least not on this front. As always, I appreciate everyone’s input and welcome further suggestions for how to improve this ongoing project. Many thanks…

Top edublogs – August 2007

[cross-posted at the TechLearning blog]

Back in January, when I had been blogging for five months but was still a blogosphere fledgling, I am embarrassed to say that I made a post that purported to present the top 30 edublogs as measured by Technorati rankings. The more time that passed since that post, the more chagrined I became at how laughably naive I was (I only analyzed 66 blogs!). So I decided to try again…

Step 1: Define the size of the education blogosphere

This in itself is a challenging and important task. No one knows exactly how big the education blogosphere is because it’s both dispersed and hidden. Here’s how my two phenomenal research assistants, Jenni Christenson and Eric LeJeune, and I tackled the issue:

Then we had the joy of finding and eliminating duplicates. Ugh.

Technorati lists 14,854 blogs with a tag of ‘education.’ It lists 23,807 blogs with a tag of ‘school.’ James informed me that Edublogs alone is hosting over 50,000 educator blogs, most of which are private and classroom-oriented. As you’ll see, we didn’t get anywhere near that many URLs.

How many edublogs are there? Over 50,000. How many are in this analysis? Over 3,600.

Step 2: Rank the blogs we found.

This was easier. Jenni and Eric copied each blog URL into the search box at Technorati.com and then entered into our spreadsheet the blog’s Authority (i.e., how many blogs have linked to it over the last 6 months) and Rank (i.e., overall rank among the tens of millions of blogs that Technorati monitors; lower is better). For example, at the time we checked, Patrick Higgins’ blog, Chalkdust, had an authority of 40 and a rank of 153,160. Many blogs had an authority of 0 or had nothing listed at all for either factor.

Step 3: Sort and present the results.

After doing a lot of cleanup (eliminating more duplicates!), we sorted by rank and authority. Here are some example results (click on the images to see the full-size charts)…

Top_30_Edublogs_2007-07-27New

As you can see, Inside Higher Ed is the most popular edublog on our list according to Technorati’s Rank feature. Rounding out the top 30 is Infinite Thinking Machine.

Top_204_Edublogs_2007-07-27New

If you look at the Authority of the top 204 edublogs, you’ll see the classic long tail distribution. The top blog, Inside Higher Ed, had nearly 2,400 other blogs link to it over the past six months. In contrast, the blogs near the end of this graph only had 45 blogs link to them. About two-thirds (2,542) of the blogs on our list had 0 blogs link to them in the last half year. Only 264 averaged more than 5 external links per month.

Caveats and disclaimers

  1. Exactly what constitutes an ‘education blog’ is a matter of interpretation. Jenni and Eric looked for blogs by teachers, principals, superintendents, school librarians / media specialists, technology coordinators, education professors, education critics / commentators, and the like. They had to make some tough choices but tried to include anyone that blogged regularly and often about education. If you think they included a blog that shouldn’t be on the list, get in touch.
  2. As hard as we tried, I’m sure we still missed a bunch of folks. If you’d like to be included in our next analysis (hopefully January 31, 2008), please complete the online form.
  3. There are many reasons why educators blog and Technorati numbers are just two of many metrics of success. If you’re happy blogging, by all means keep it up! If you’d like more traffic, this list of tips is a good place to start.
  4. Technorati numbers were compiled over a 2–week period in late July. All blog rankings and authority numbers are approximate and already out of date.

Next steps

If you want to play with the data yourself, download the Excel file. Please link back to this post or send me your findings so I can see what you come up with!

I’d like to do this twice a year, so the next time should be in January 2008. As the list grows bigger, it gets more unwieldy and time-consuming. If you’d like to lend a hand, get in touch. If you have any suggestions for how to expand this analysis or do it differently, please leave a comment below. I’d love to hear your thoughts.

8/1 Correction: The data for Education Week, The Fischbowl, and eSchoolNews were erroneously omitted. The two graphs above, as well as the downloadable Excel file, have been updated to reflect the data for these two sites.

Why do we blog?

Miguel’s wistful. Anne’s feeling dull. Wesley’s introspective. Doug’s worried that some of his favorite bloggers are trying to compensate.

This all serves to highlight the results from the education blogosphere survey that I did last month. We edubloggers have a variety of reasons why we blog:

  • to try and make change
  • to have your voice heard by a larger audience
  • because we learn so much from others
  • to find other like-minded souls
  • to foster reflection
  • to remember what we might otherwise forget
  • to get stuff out of our heads!

and so on… We have multiple, overlapping, sometimes conflicting reasons for blogging. And thus the diversity of the blogosphere reflects the diversity of our humanity.

We’re all trying to make sense of this stuff. It’s not always easy.

I concur with Miguel:

Can you find knowledge in unlikely places, just like a beginner would, and then give that knowledge away? Can you put aside the list of edubloggers that everyone links to, and find new voices?

Help me make my list as long as possible? Let’s all explore some new voices while simultaneously hanging out with old friends.

Top edublogs?

Okay, let me begin by stating that I know several things about this blog post:

  1. It’s probably going to make some people angry,
  2. It’s probably going to discourage some people, and
  3. I know I’ve missed some people.

Now that my disclaimers are out of the way, here’s what I’ve got: Will Richardson is more popular than eSchoolNews. Stephen Downes, David Warlick, and Vicki Davis are more popular than Education Week. Wesley Fryer is more popular than the feed from the main TechLEARNING web site. How do I know? Here is my Excel file. Feel free to play around with the data as desired.

Below is a chart of what I think are the top 30 edublogs as measured by Technorati rankings (click on the chart to see a full-size version). I’ve defined an edublog as any web site or blog having to do with education that has a RSS feed. Web sites like eSchoolNews and TechLEARNING thus are included. If you don’t agree with my definition, exclude whom you want and go a little farther down the list in the Excel file.

20070127_top30edublogs_1

Did I forget someone? Highly likely. Let me know and I’ll add them for next quarter (April 2007). I only joined the blogosphere last August and still am learning my way around. Plus, in case you haven’t noticed, the blogosphere is a big place and it doesn’t come with an index. With your help I can keep adding to and expanding this list and start tracking the educational blogosphere a little better. For example, there are a bunch of blogs from the education blogosphere survey that aren’t in the Excel file. I simply ran out of time and will apologize now for anyone on that list that isn’t included. I’ll make sure you’re in the April report.

Below is another chart showing the movement of a few blogs that I looked at back in October (again, click on the chart to see a full-size version). This list simply represents some of the blogs that had crossed my radar after a mere 45 days of blogging and is not intended to be exclusionary. I include this chart to hopefully give some new bloggers some encouragement. The dark blue line swooping down from the top left is my blog. The orange line with a similar slope is Tuttle SVC. What’s the lesson for those who want more readers? If Tom Hoffman and I can move that dramatically in just a few months, so can you. [Note: interpret any declines with some caution: for example, The Thinking Stick dropped dramatically when Jeff Scofer changed its URL in Technorati; it still hasn't caught up to where it was before.]

20070127_edublogmovement

I’m a professor at a big research university, but this is not a research study. I’m just playing around with some data because that’s what I like to do (yes, I’m a data geek). Concerns aside, there is some interesting info here. Over time this will get better and more complete, particularly with your help. Please don’t get offended if you got left out: e-mail me your Technorati URL and I’ll add you for April. I figure that by the end of the year this should be humming along pretty well. I welcome all suggestions and feedback; I’m trying to be as open and transparent as possible. Happy data exploring.

P.S. I unapologetically admit that I care about my Technorati ranking. Why? Because I’m trying to make change. The bigger audience I have, the more readers I reach directly and the more people I can influence indirectly through those readers. I’m on a mission. Aren’t you?

The results are in!

00podcast16x16_10Listen to this post!

As promised, here are the results of the Dangerously Irrelevant 2007 Education Blogosphere Survey

  1. I made a short Flash video describing the general findings (or you can download the PowerPoint file without my voice narration).
  2. I made a privacy-protected Excel file that you can download to do your own analysis.
  3. If you just want to read participants’ responses but don’t want to do any analysis, this subset of the Excel file is formatted for easy reading and printing. Just click on the different worksheet tabs at the bottom.

Some info about the survey:

  • While the survey was a nonscientific, general request for all interested edubloggers to participate, there are some good (and interesting) data in there.
  • Results represent 160 education bloggers. I have no idea how many education bloggers there are total, so it’s hard to know what proportion of the whole these 160 represent.
  • As I discuss in the video, it was neat to see fairly strong confirmation that, for most folks, blogs are not, in the words of one respondent, “narcissistic ventures” of self-publication but rather a powerful mechanism for communication, personal learning, and community-building. Blogging to build personal learning networks is as good a meme as any for folks who are unfamiliar with blogs.

Thanks to everyone who participated in and/or publicized this survey. I’d like to do this again next January with mostly different questions. If you have any questions or comments about the survey results, or have ideas or suggestions for next year, please contact me directly or leave them here as a comment.

This post is also available at the TechLearning blog.

Modern-day Cassandras?

I’m enjoying blogging. It allows me to connect with others, get ideas out that are bouncing around inside my head, and get some positive affirmation that the ideas that I hold are held by others too.

Just like some people watch the Amazon ranking of their published book or the Digg ranking of their online article / post, I’ve been watching my Technorati rating slowly climb since I started blogging six weeks ago. It looks like I’m about to break into the top 100,000, which doesn’t sound too exciting until you realize that a brand new blog starts with a rank of 1 million something. Here is my Technorati ranking compared to some other, more well-known K-12 ed tech blogs (statistics as of Sep. 30):

Although I’m making progress, I obviously have a long way to go before I catch up to some of my blogging colleagues!

The reason I’m discussing all of this is because I ran across a quote in The Big Moo that got me thinking:

Postit_01r

All of this online buzz and hoopla by and between us bloggers is wonderful. I learn a ton from my blogging colleagues and I have seen the way I think about some topics shift dramatically as I read and interact with others. I wonder, though, how much difference we’re actually making with our intended audience of K-12 educators. Are most teachers and administrators reading even the most popular ed tech bloggers such as Will, David, Vicki, and Wesley? Probably not. Although Technorati only shows links from blogs, not the number of page views, I’m guessing that collectively we ed tech bloggers still are reaching only a tiny fraction of teachers and administrators. If there are 90,000 public schools in this country, that’s a lot of educators.

I think it’s important that we bloggers remember to go beyond providing thought leadership, witty critiques, and insightful commentary and actually provide something tangible now and then that our readers can take back to their school organizations. Whether it’s something small like my Why Blog as an Administrator? packet or something bigger like School Data Tutorials or Class Blogmeister, the more we give our readers concrete resources that they can use with other staff, the more we further our cause of effectuating change. I don’t think that merely posting about various topics is enough.

We don’t have to create new tools, necessarily, although of course those are always needed. I think my Why Blog as an Administrator? packet and my list of Digital kids. Analog Schools. quotes show that repackaged blog content can have a lot of value to others. I encourage anyone and everyone who’s reading this blog to think about how your own content, whether it’s short pieces that you’ve written or blog posts or whatever, can be packaged and disseminated to effectively reach teachers and/or administrators. Because we’re primarily working through our readers (unless we present at a workshop or conference), when we do this we need to be cognizant that our material should be packaged so that it can be used by others. If we do this right, we become secondary change agents, working through those educators who like our stuff and want to use it to make a difference in their organizations. Between us there is a lot of good stuff out there – we need to somehow make it more available and more public.

As Godin notes in Small is the New Big:

Postit_02_1

We can’t be worried about bragging. If we have something worth sharing, we need to get it out there in formats that educators can use. I don’t share my data-driven decision-making white papers and my administrator blogging packet because I think they’re the best thing since sliced bread. I share them because they’re a resource that some educators have found valuable. Since this is the case, the more broadly they’re disseminated and publicized, the more likely that others will find them, and find them valuable, too. Let’s work on ways to get our content and tools and commentary into the hands of the educators who really need them, the folks who still aren’t sold on the value of technology.

Let’s also try and remember to highlight specific examples of changes that we’re enabling. If something successful happens because of our work, either directly or indirectly, let’s be sure to make those examples as public as possible. Most of us can probably identify several examples of successful change that we have facilitated but that few folks know about. Get the word out. Again, it’s not about bragging but about providing concrete examples that others can tap into.

Few of us want to be modern-day Cassandras, railing at the ignorance and intransigence of educators and policymakers. I think that most of us feel that we have something worth saying, and information and resources worth sharing. One of our critical tasks is to extend our reach beyond our small community of bloggers and blog readers and find ways to reach the rest of the K-12 world. We can only reach so many people through our blogs, workshops, and conferences. We need to tap into the larger pool of educational technology advocates and feed them resources they can use to move things forward.


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