What do you think of this proposed social media policy for school employees? (Part 1)

What do you think of this proposed social media policy for school employees? (Part 1)

woman with word 'silence' taped over her mouth

[UPDATE: See my thoughts on this policy]

A local school district here in Iowa is proposing the social media policy below for its employees. I have multiple concerns about it but am curious how others feel. What do you think is okay? What do you think is troublesome?

The school board will take another look at this policy in a few weeks, so any input that you can provide would be most welcome. I’ve given each item a letter for easy reference (e.g., E, H, X). Thanks!

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SCHOOL DISTRICT EMPLOYEE SOCIAL MEDIA POLICY

1. Expectations for the use of personal social media

District staff should:

  1. Refrain from accepting current school district students as “friends” on personal social networking sites.
  2. Refrain from providing personal contact information to students.
  3. Be aware that people classified as “friends” have the ability to download and share your information with others.
  4. Remember that once something is posted to a social networking site, it may remain available online even if you think it is removed, and it may be far-reaching.
  5. Set and maintain social networking privacy settings at the most restrictive level.
  6. Not use a social networking site to discuss students or employees.
  7. Not post images that include students.

2. Expectations for the use of educational networking sites

District staff must:

  1. Notify your supervisor about the use of any educational network and discuss with your supervisor the need for notification to parents and other staff.
  2. Use district-supported networking tools when available.
  3. Be aware that all online communications are stores and can be monitored.
  4. Have a clear statement of purpose and outcomes for the use of the networking tool.
  5. Establish a code of conduct for all network participants.
  6. Not post images that include a student who does not have permission from a parent to have his/her image displayed.
  7. Pay close attention to the site’s security settings and allow only approved participants access to the site.

3. Expectations for all networking sites

District employees should:

  1. Not submit or post confidential or protected information about the district, its students, alumni or employees. You should assume that most information about a student is protected from disclosure by both federal law (the Family Educational Rights and Privacy Act) and state law (Iowa Code Section 22.7(1)). Disclosures of confidential or protected information may result in liability for invasion of privacy or defamation.
  2. Report, as required by law, any information found on a social networking site that falls under the mandatory reporting guidelines.
  3. Not use commentary or post pictures or video deemed to be defamatory, obscene, profane, or which promotes, fosters or perpetuates illegal discrimination of any kind. Exercise caution with regards to exaggeration, colorful language, guesswork, copyrighted materials, legal conclusions and derogatory remarks or characterizations.
  4. Not identify yourself as a representative of or spokesperson for the district, unless you have been approved to do so by the superintendent or the communications coordinator. This includes using school logos, mascots, photographs or other such graphic representations or images associated with the district.
  5. Not create an alias, false or anonymous identity on any social media.
  6. Consider whether a particular posting puts your professional reputation and effectiveness as a district employee at risk.
  7. Be cautious of security risks when using applications that work with the social networking site. (Examples of these sites are calendar programs and games).
  8. Run updated malware protection to avoid infections of spyware and adware that social networking sites might place on your personal devices (a computer or other device not issued by the school district).
  9. Be alert to the possibility of phishing scams that arrive by email or on your social networking site.
  10. Anyone who wishes to establish a social media account for specific school district offices, initiatives, schools or programs must first contact the communications coordinator. Social media may be used for school-related purposes only with the approval of the communications coordinator. If you have questions, would like to start a social media initiative on behalf of a district entity, or have content you would like posted to the district’s Facebook page, please contact the district communications coordinator.
Districts are still fearful of YouTube

Districts are still fearful of YouTube

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Yesterday it was Facebook. Today it’s YouTube. Here’s an email exchange between two district technology coordinators…

TC1: I have recently completely blocked youtube in our network. Does everyone block youtube? As soon as I blocked it, teachers started complaining. What other websites can they go to that will serve the same purpose as youtube?

TC2: It is blocked here as well!!! I know there is some good to it BUT it is my responsibility to monitor, block, etc. I do not have time to monitor students all day long every day of every week. We have a product called LanSchool and it is awesome. You can view every student that is logged on at any given time and can take over their computer and shut it down as well BUT I cannot do that every day all day long. The teachers have the same capable to monitor as well BUT they are hired to teach. I will not take the responsibility for what they CAN GET IN TO THAT THEY DO NOT NEED TO!!!

It is very disheartening to read this stuff. The federal government is not asking us to do these sorts of things. So we could trust our teaching staff (and – gasp! – our students) but instead we resort to draconian measures that penalize everyone for the potential actions of a few. As I said three years ago, we need to view school organizations like these as ones that are desperately and inappropriately blocking the future:

I can think of no better way to highlight organizational unimportance than to block out the tools that are transforming the rest of society. Schools whose default stance is to prohibit rather than enable might as well plant a sign in front of their buildings that says, “Irrelevant to children’s futures.”

As always, I wonder

“Where is the superintendent in all of this? Why is she or he allowing this to happen?” A superintendent never would allow his or her district business manager [or special education director] to function with minimal or no supervision; yet that practice is all too common when it comes to technology. I hear countless stories from educators that their superintendent is completely hands-off, leaving all technology-related management and pedagogical decisions in the hands of subordinates.

Yet more evidence that schools and policymakers are taking a l-o-n-g time to come to grips with the new world of social media. In the meantime, our schoolchildren suffer…

Districts are still fearful of teachers communicating with students using Facebook

Districts are still fearful of teachers communicating with students using Facebook

firewall

I just heard from the superintendent of yet another school district that’s struggling with whether to allow its teachers to connect with students using Facebook. Here’s my reply to her:

Speaking as someone who has a law degree, attorneys (like IT staff) are inherently conservative. The bottom line is that Facebook is just another mechanism to communicate, like the phone and written mail (in fact, Facebook is arguably more public than either of those other two). Do you have policies prohibiting teachers from using those to connect with students and parents?

I’ve written about this before (and here’s a post from Doug Johnson arguing against format bigotry). Other districts – that operate in the same legal and regulatory environments that you do – are figuring out how to make use of social media tools while still maintaining appropriate relationships between students and staff and also doing their best to keep students ‘safe.’ Why can’t your district be one of them?

Finally, if you don’t trust your own staff, you’ve got much bigger problems than whether they use Facebook pages to connect with students…

Hope this helps. Please keep me posted!

The Facebook-as-bogeyman phenomenon has waned considerably over the past few years as more and more ‘grown-ups’ use it. What used to be unfamiliar and scary is now ubiquitous and comfortable. The hysteria that accompanied social networking when it first came out was downright embarrassing in hindsight. You’d think we would have learned by now that just because a technology is new doesn’t mean that it’s evil. But, human nature being what it is, perhaps that’s too much to hope.

How long will it take schools and policymakers to come to grips with the new world of social media? At their current pace, a l-o-n-g time (unfortunately)…

Image credit: Firewall

Shift Happens v5 – Iowa, Did You Know? [VIDEO]

Shift Happens v5 – Iowa, Did You Know? [VIDEO]

TrappedThe Did You Know? (Shift Happens) videos have been seen by at least 40 million people online and perhaps that many again during face-to-face conferences, workshops, etc. This week saw the release of the latest version, this one focused on the state of Iowa. Titled Iowa, Did You Know?, the video is aimed at Iowa policymakers, citizens, and educators and is intended to help them feel a greater sense of urgency when it comes to changing our schools. Right now there’s a fair amount of complacency; the average Iowan isn’t coming to his or her school board or politician saying, “Hey, why aren’t you preparing my kids for this digital, global world we now live in?!”

Take a look at the video and see what you think. Even if you don’t live in Iowa, I think you’ll find it quite pertinent to your educational context too. More thoughts and resources after the video…

Additional resources

We are hopeful that the video will be shown to groups all over the state. It comes with a facilitator’s guide to help spark conversation as well as PDF versions of each slide. The idea is that any local group – school, Rotary club, senior citizens’ center, community group, or book club (or even just a small bunch of neighbors) – can convene for 30–60 minutes, show the video, and then start talking and acting. Additional resources and information are available at the Iowa Future web site to help these groups. We need a groundswell of Iowans to start advocating for 21st, not 19th, century schools.

Leadership Day 2011

TrappedIn addition to announcing Iowa, Did You Know?, this post also is going to serve as my Leadership Day 2011 contribution. If our schools are going to ‘shift’ and prepare students for the next (rather than the last) half century, school leaders are going to have to be much more proactive about engaging with parents, community members, and policymakers. Whether it’s pulling snippets from this blog or Mind Dump and mentioning them at every possible gathering, showing videos like this one and inviting discussion and action, or finding ways to regularly and visibly highlight innovative student and teacher uses of higher-order thinking skills and digital technologies, principals and superintendents can’t just focus on what occurs within their school systems. We MUST engage the public and we MUST engage the people who make policy at the state and federal levels. Right now we’re not doing this nearly as much as we should be. For example, we debuted Iowa, Did You Know? at the School Administrators of Iowa conference earlier this week. I heard lots of comments afterward from administrators about how excited they were to show the video to their staffs. But nary a single one said that he or she was excited to use it to help spark needed conversations with parents, citizens, or legislators. If we don’t have these latter conversations too, we’ll continue to run into the external mindset and funding/policy constraints that surround and hinder what we do, regardless of how innovative we are internally.

Does every state need a video like Iowa, Did You Know? Probably. If not a video, then a report or a recorded speech or something that galvanizes citizens to start putting pressure on school boards and lawmakers to do something DIFFERENT when it comes to learning, teaching, and schooling. Right now most of the discussion regarding educational reform is simply tweaking what we’ve always done, trying to make it a bit better or more intense. Given the transformational impacts of digital technologies on learning, communication, the global economy, our jobs, entertainment, and just about every other area of life we can think of, tweaking just doesn’t cut it.

With gratitude

It is with great appreciation that I thank:

  • Troyce Fisher, School Administrators of Iowa, and everyone else involved with the Iowa Future initiative for being so patient with me as I worked to get this done, for insisting that the video have an encouraging ending, and for having the original vision for a visibility initiative to reach Iowa citizens and legislators, not just educators.
  • XPLANE, who now has done the graphics on 3 of the 5 ‘official’ versions of Did You Know? and who came through yet again despite a very tight timeline. I can’t emphasize enough how creative the folks there are and how wonderful they are to work with. I have absolutely no hesitation recommending them for any project, any time. They are truly amazing and gifted.
  • All of the wonderful Iowans, educators or otherwise, who will help spread this video across the state and maximize its impact. I’m thanking you all in advance; it’s up to us to make these conversations happen!
  • Karl Fisch, who started the whole Did You Know? phenomenon and has graciously included me on every step along the way.

Previous videos in the Did You Know? series are available at the Shift Happens wiki. Source files for Iowa, Did You Know? will be available there soon.

Happy viewing!

IowaDidYouKnowSlide2

My opening remarks at the Iowa Education Summit

My opening remarks at the Iowa Education Summit

TrappedI served on a panel, Education in a Digital World, at the Iowa Education Summit today. Here is what I said during my 5 minutes of opening remarks.

Good afternoon,

We have to start with the recognition that digital technologies are transforming EVERYTHING.

Technology is allowing everyone to do more powerful and also more complex work, but that creative power is accompanied by significant disruptive impacts. For example, the same technologies that allow us to have a voice, find each other, and work together also are destroying geographic boundaries. We’re seeing to our dismay that offshoring and outsourcing allow everyone, everywhere to compete with each other and with us. In addition to replacing jobs here with folks overseas, jobs also are being destroyed by software. If the Industrial Revolution was about replacing humans’ physical labor with machines, the Information Revolution often is about replacing humans’ cognitive labor with computers. In short, these new tools are radically transforming every single other information-oriented segment of our economy.

Does the workforce preparation that most Iowa schools do reflect our new hyperconnected, hypercompetitive global economy and the impacts of these new technologies? Nope.

More important than the economic concerns, however, is that digital technologies also allow for dramatic impacts on learning. For example, students and educators now have access to all of the information in their textbooks – and an incredible wealth of primary documents – for free. They have access to robust, low cost or no-cost, multimedia and interactive learning resources – texts, images, audio, video, games, simulations – that can supplement, extend, or even replace what is being taught in their classrooms. Via collaborative Internet-based tools, they can learn from and with students and teachers in other states or countries. They also can quickly and easily connect with authors, artists, business professionals, entrepreneurs, physicians, craftsmen, professors, and other experts.

Students and teachers now can more authentically replicate (and actually do) real-world work through the use of the same tools and resources used by engineers, designers, scientists, accountants, and a multitude of other professionals and artisans. They can share their own knowledge, skills, and expertise with people all over the world. They can find or form communities of interest around topics for which they are passionate and they can be active (and valued) contributors to the world’s information commons, both individually and collaboratively with others.

Essentially, our students and teachers now have the ability to learn about whatever they want, from whomever they want, whenever and wherever they want, and they also can contribute to this learning environment for the benefit of others.

But most Iowa schools do little if any of this. Instead, as Collins & Halverson have noted,

schools have kept new digital technologies on the periphery of their core academic practices. Schools … do not try to rethink basic practices of teaching and learning. Computers have not penetrated the core of schools, even though they have come to dominate the way people in the outside world read, write, calculate, and think.

If we were REALLY serious about educational technology, we would do things like…

  • put a robust digital learning device into every student’s hands (or let them bring and use their own) instead of pretending that we live in a pencil, notebook paper, and ring binder world;
  • we’d teach students how to properly maintain and manage those computing devices rather than removing user privileges and locking down the ability to change any settings;
  • we’d show students how to edit their privacy settings and use groups in their social networks instead of banning those networks because they’re ‘dangerous’ and/or ‘frivolous’;
  • we’d teach students to understand and contribute to the online information commons rather than ‘just saying no’ to Wikipedia;
  • we’d understand the true risk of students encountering online predators and make policy accordingly instead of succumbing to scare tactics by the media, politicians, law enforcement, computer security vendors, and others;
  • we’d find out the exact percentage of our schools’ families that don’t have broadband Internet access at home rather than treating the amorphous ‘digital divide’ as a reason not to assign any homework that involves use of the Internet;
  • we’d treat seriously and own personally the task of becoming proficient with the digital tools that are transforming everything instead of nonchalantly chuckling about how little we as educators know about computers;
  • we’d recognize the power and potential (and limitations) of online learning rather than blithely assuming that it can’t be as good as face-to-face instruction;
  • we’d tap into and utilize the technological interest and knowledge of students instead of pretending that they have nothing to contribute;
  • we’d integrate digital learning and teaching tools into subject-specific preservice methods courses rather than marginalizing instructional technology as a separate course;
  • we’d better educate and train school administrators rather than continuing to turn out new leaders that know virtually nothing about creating, facilitating, and/or sustaining 21st century learning environments;
  • And so on…

If we were really serious about technology in schools, we’d do these things and more. But we don’t.

Look, we know, simply from projecting current trends forward, that in the future our learning will be even more digital, more mobile, and more multimedia than it is now. Our learning will be more networked and more interconnected and often will occur online, lessening our dependence on local humans. Our learning frequently will be more informal and definitely will be more self-directed, individualized, and personalized. Our learning will be more computer-based and more software-mediated and thus less reliant on live humans. Our learning will be more open and more accessible and may occur in simulation or video game-like environments. And so on. We’re not going to retrench or go backward on any of these paths. 

Here in Iowa we thus need to begin envisioning the implications of these environmental characteristics for learning, teaching, and schooling. We need school leaders who can design and operationalize our learning environments to reflect these new affordances. If we are going to create schools that are relevant to the needs of students, families, and society, we need policymakers who are brave enough to create the new paradigm instead of simply tweaking what we’ve always done.

Here in Iowa we’re currently spending less on school technology than we did a decade ago. Of the 40 states that have some sort of online learning options for students, we are near the very bottom in terms of number of students served. We continue to do the same old, same old and try to sprinkle a little bit of technology on top instead of putting these learning tools at the HEART of everything that we do. We must do better than this.

It’s 2011. It’s time for us to be serious about school technology. And right now as a state we’re anything but.

Thank you.

Kathy’s basket

Kathy’s basket

TrappedKathy is a teacher. She has a basket.

Kathy puts all of her favorite things in her basket and takes it everywhere so that they’re close at hand. Because she’s a dedicated science teacher, she keeps her notebook of great teaching ideas in the basket. Whenever she needs a new inspiration, she pops open the notebook and takes a look. She has a video player in her basket, loaded with favorite science videos to show her students. She’s got science articles and magazines and other things she wants to read in the basket too, along with some games and other teaching resources. She’s even got in her basket the last few letters from her friend who teaches science in California and had shared a few tips for Kathy.

Kathy doesn’t just use her basket for professional purposes. She also loads it up with things that are related to her hobbies and personal interests too. Kathy loves to make outfits for her pug dogs, so she always has a couple of sewing patterns in the basket. She likes to experiment in the kitchen, and her recipe book is in her basket. Kathy’s latest interest is photography; she’s thrown a couple of books into her basket that are helping her improve her shutterbug skills. The most recent photos of her nieces and nephews in Nebraska are in the basket, as is the latest fan magazine of her beloved Detroit Red Wings hockey team.

Kathy’s basket is MAGIC. Every day it refreshes itself with NEW sewing patterns for her pug dogs [how ’bout that?!]. When her sister takes more pictures of the kids, they automatically appear in Kathy’s basket too [amazing!]. When she opens her teaching notebook, there are new teaching ideas in there also [what?! you’re kidding, right?]. New information about the Red Wings, new recipes, new science articles and videos, new photography tips, new letters from her California buddy, new resources – they all magically and effortlessly appear in the basket [unbelievable!].

Kathy’s basket is magic. It never runs out of room. The more that gets put in there, the more it expands [okay, now I really don’t believe you].

Kathy’s basket is magic. It weighs nothing, which is why she can easily carry it everywhere. No matter where she goes, her basket goes too – full of the stuff she likes and needs, all in one place, accessible anytime, anywhere.

Kathy loves her basket! [uh, yeah, wouldn’t you?]

. . . 

. . . 

. . . 

Kathy has a magic basket. It’s called a RSS reader. And you can have one too.

What are educators’ professional obligations to learn from social media channels?

What are educators’ professional obligations to learn from social media channels?

TrappedPaul Bogush pushed back (in a nice way) on my recently-popular post, If you were on Twitter. First he wrote about how most educators are too busy to be involved in social media. Then he wrote about all of the wonderful things that happened during the time when he wasn’t on Twitter. Because he’s a good writer, Paul evoked all the right feelings in my heart and head. Of course I want to spend time with my wife and kids instead of being on Twitter. Of course I want to read books and take walks in the woods and get my job done, all instead of being in front of a screen. But even though there are only so many hours in a day, it’s still a false dichotomy. As I said in my comment to Paul’s first post,

there are countless educators who are finding ways to tap into the connective and learning power of social media while simultaneously having healthy, balanced personal and professional lives. In other words, you do not have to be superhuman to do this stuff. We find time for what we think is important…

All of this time balance stuff aside, I believe that there’s a bigger issue worth considering. Let me explain…

Although there is a lot of noise out there on the Web, it’s hard to argue that there is little learning value in social media. There are numerous ways in which teachers and administrators could be using blogs, Twitter, Facebook, online videos, podcasts, online slideshows, and other social media tools to advance their own practice. Whether it’s subscribing to other innovative educators’ feeds, interacting and sharing resources with global colleagues, or consuming and using high-quality peer-created resources, there are myriad teaching ideas, lesson plans, Web resources, conversation spaces, technology tools, reflections on practice, and other pedagogical fruits that are ripe for the picking by online-savvy educators. Peer-to-peer online learning networks can help educators sort the wheat from the chaff and curate what’s relevant and powerful.

The barriers to using social media as learning tools usually are more mental, emotional, or logistical than technological. Most of the time we can teach people how to use these tools (or they can pick up the basics themselves) in just a few hours of focused learning.

In an era in which the possibilities for ongoing professional learning are numerous and significant, I wonder how long will it take us for us to start expecting educators to use these social media tools. It’s been 30 years since the advent of the personal computer and we’re still struggling to get teachers and administrators to integrate digital technologies into their daily work in ways that are substantive and meaningful. Meanwhile, we now have a bevy of powerful learning tools available to us that can advance our own professional learning (and, of course, make our technology integration and implementation efforts more efficient and effective).

  • When will we start incorporating the use of social media learning channels into the broader definition of what it means to be an education professional?
  • When will we renorm the education profession to include the expectation that teachers and administrators will use these tools to advance their own practice? 
  • When will we view educators that opt out of the use of social media for professional learning as an aberration rather than the norm?

In other words, will we ever stop saying that whatever print publications we may subscribe to, a few professional development days spread across the year, and occasional and sporadic attendance at conferences sufficiently satisfy our obligations to be learners of our craft?

Image credit: Internet open

If you were on Twitter

If you were on Twitter

TrappedDear educator, if you were on Twitter yesterday, you might have found:

  1. this awesome reflection about working with a teacher on technology integration; or
  2. these resources about ‘learning styles’ and whether they’re a myth; or
  3. this list of ideas about how to rethink awards ceremonies; or
  4. this list of 100 free apps to check out for that new iPad you just bought; or
  5. this update about the thousands of new online resources that PBS will provide you starting this fall; or
  6. these fabulous summer reads from The Atlantic; or
  7. these tips for using students’ interests in online video to make ‘book trailers’; or
  8. this story on how student gardens change attitudes and teach nutrition; or
  9. these suggestions for integrating iPads into your teaching; or
  10. this post about self-evident assessment; or
  11. these resources for reworking your acceptable use policies; or
  12. this list of useful web sites for creating outlines; or
  13. these award-winning chemistry videos; or
  14. these instructions on how to make self-grading quizzes; or
  15. this video about students developing their own learning paths; or
  16. these great ideas for doing Webquests in your classroom; or
  17. these tips for effective team teaching; or
  18. these 10 simple cooking tips that you wish someone had told you earlier; or
  19. this story about how teachers are accommodating students’ mobile phones for learning; or
  20. these incredible photos from the space shuttle Endeavor’s final mission.

But you weren’t on Twitter yesterday, so it’s likely that you saw none of this. And, yes, you probably also would have seen someone posting a picture of some strawberries or talking about how they just went to their kid’s Little League game. Or some friendly banter between friends. Or even someone chatting about walking their dog or the great sandwich that they just ate. Good grief, who posts that stuff? Don’t they have anything better to do with their lives?

Instead of being on Twitter yesterday, perhaps you were talking with your neighbors over the back fence. That’s a real relationship, isn’t it? Not like those so-called online ‘friendships’ where people ‘like’ each other. That back fence relationship is great, isn’t it? Almost every day you share little tidbits with each other. Much of it is banal or just friendly chatter, but much of it also is useful: where’s the best place to get this, how can I find that, do you have any suggestions for how best to accomplish this other thing, by the way I saw this thing today that might interest you, and so on. At some point you also realized that those small day-to-day interactions over the back fence about each others’ strawberries and Little League games and dog walks and sandwiches have somehow added up to something more enduring: lasting friendships and a positive interdependency that you never would have anticipated at the beginning.

Because you’re not on Twitter, what you don’t realize is that Twitter is the back fence you share with your neighbors. Except your neighbors are people all over the world who share your interests and passions and can help you accomplish your personal and professional goals. Every day you have a chance to learn from these online neighbors. Every day you have a chance to receive resources that you otherwise never would have found. Every day you have a chance to intersect with people who care about what you care about and are willing to help you be more productive and save time. And much of it is banal or just friendly chatter, but much of it also is useful.

What’s that? You don’t want to be part of a community that shares your interests? You don’t have time to learn? You’d rather not receive helpful resources? Oh, okay. Good for you, I guess.

Why, again, dear educator, aren’t you on Twitter?

Image credit: Twitter