Dangerously Irrelevant | @mcleod

Back in May I shared our process at Prairie Lakes AEA for hiring our new technology integration team. Well, now our team has a new blog, rethink. redesign.

We’re just getting started, but we’ve spent a lot of time over the past few weeks talking about who we we want to be, what we’re going to be about, and how we’re going to do our business. Here’s our thinking behind our new name (and our work)…

• rethink. A willingness to envision something different. The critical move from ‘yes, but’ to ‘how can we?’ and ‘why not?’. #dreambigger
• redesign. Start building something better. Instead of traditional poorly-planned and poorly-implemented change efforts, be intentional and purposeful. If we want a better tomorrow, design thinking, systems thinking, and other structured processes help ensure desired results. All organizations are perfectly designed to get the results they are now getting. #designforit
• (go!). Take action. Do it now. Don’t take two years to plan and another three years to roll it out. Try something. Tomorrow. Include a rapid feedback loop and learn from it. Fail and fail again, but fail smarter (and quicker). #perpetualbeta

#dreambigger. #designforit. #perpetualbeta. That pretty much sums up the work of my team and what we’ll be discussing on our blog. We hope that many of you will join us.

Want to work with us? Learn more about our core beliefs and processes. See how we’re using the Influencer framework to help guide our design work. Get in touch!