I had the privilege of participating in a conversation today at my university about how (and whether) the digital work done by faculty should count for promotion and tenure. (I also had the opportunity to speak for a few minutes; here are my slides). Here are four thoughts that are spinning around in my brain after a couple of hours of discussion…
First, if we publish an article in a traditional journal which happens to post that article online and it then gets a few social media shares, that does not make us ‘digital scholars.’ That’s definitely a step beyond traditional analog publishing. But to be relevant to the digital, online, hyperconnected, participatory, interactive, highly-distributed information landscape in which we now live and work, we need to expect more from ourselves. Not all of the time, but sometimes. And more often.
Second, why is it that the faculty who ARE trying to be relevant in our new information landscape are the ones that always have to justify their work to those who are less responsive? Shouldn’t it be the other way around? Which side should carry the burden of persuasion regarding relevance and quality?
Third, no one owes us anything, no matter how good the work is that we do. We have to prove ourselves every day. Just because we did good work a decade ago doesn’t mean that we are doing so now. Just because we believe that our work is valuable doesn’t mean that others do – or should. As Seth Godin says, “If [our] target audience isn’t listening, it’s [our] fault, not theirs.” Make the case. Be engaged. Help others see the meaning and value in what we do. All the time. (These digital tools can help…)
Finally, we need to be less dismissive of the public and of publishing for non-academics. We ignore engagement with the public and policymakers at our peril.
With appreciation for all of the complexities behind these fairly simple assertions… let me know what you think.