Every time you interact with a customer, you’re engaging in marketing. Doesn’t matter if you’re instituting a policy, gaining some data, delivering an invoice… it’s a marketing interaction.
… When you yell at a classroom full of kids because one kid misbehaved, that’s a marketing decision.
from Seth Godin, What’s the point of this interaction?
Thanks for bringing attention to this article. Not enough teachers think about their interactions with students in terms of how students will react. Teachers forget to think of their students as people.