Tag Archives: communication

Inspiring… or not

Stop stealing dreams, by Seth GodinLearning math by building bridges or designing aircraft wings is inspiring. Chugging through the odd-numbered practice problems at the end of the chapter is not.

Improving our community by collecting data and investigating the causes of local environmental challenges is inspiring. Participating in artificial, recipe-like science ‘experiments’ from a publishing company is not.

Wrestling with controversial but important political issues is inspiring. Regurgitating decontextualized historical names, dates, and places is not.

Writing for and advocating to authentic audiences around societal issues that we’re passionate about is inspiring. Writing 5-paragraph essays about books that we don’t care about is not.

Investigating our own questions about the world and how it works is inspiring. Spitting back the ‘right answer’ to someone else’s low-level questions is not.

Finding areas of interest and passion is inspiring. Slogging through a lifeless textbook is not.

Active, energetic, enthusiastic, maybe messy, and probably noisy collaboration is inspiring. Working in isolation and sitting quietly in rows and columns are not.

Using technology to learn with and from students in other parts of the world is inspiring. Using technology to complete digital worksheets is not.

Interdisciplinary learning that is seen by students as meaningful, authentic, and connected to the real world is inspiring. Subject-siloed, isolated, disconnected learning is not.

Internships and community partnerships and impactful service learning opportunities are inspiring. Pretend word problems and scenarios are not.

Learning spaces that honor children’s dignity and value their worth are inspiring. Learning spaces that are overwhelmingly focused on compliance are not.

And so on…

Inspiring… or not. What vision are we selling to our students, parents, and communities?

And, no, we don’t have to do the uninspiring before we can get to the inspiring, particularly if we rarely get beyond the former…

Image credit: Stop Stealing Dreams, Seth Godin

St. Vrain Valley School District is the future of America

The St. Vrain Valley School District is arguably the most innovative school district here in Colorado. And I’m incredibly excited to lead their next principal licensure cohort starting in January 2019. Woo hoo!

Here is the district’s latest video. Public education proud, indeed. Get ready to take the world by #StVrainStorm!!!!

Happy viewing!

On a side note…

  1. Notice that there’s nothing in here about content regurgitators.
  2. What videos could you make to get YOUR community excited about what your schools are doing?

Increasing the visibility and impact of our work

[Every week a ‘Monday Morning Message (MMM)’ email goes out to all doctoral students from a faculty or staff member in the CU Denver School of Education and Human Development. Here’s mine, slated for tomorrow.]

Social media higher ed

If you ask them, many faculty members and staff will admit that they wish that their work was more visible. They feel that they are making solid contributions to the field, and they wish that their work had a larger impact on other scholars, policymakers, and practitioners in their discipline. Unfortunately, traditional mechanisms for getting the word out about our work limit our overall visibility and impact. For instance, publishing an article in a peer-reviewed journal may move us closer to tenure and promotion but prevents most practitioners from accessing our work because of paywall and other barriers. Similarly, presenting at conferences may bump up our visibility and standing with colleagues but has little to no impact on policymaking or practice outside of that event or our closely-defined academic realm. For those staff who are doing great work but are not publishing or presenting, the opportunities to have a larger impact may seem few and far between.

Fortunately, we now live in an era where anyone can have a voice. We are no longer constrained by the whims and dictates of editors, broadcasters, governments, and other information gatekeepers. If you have a computer or a smartphone, the costs of creating one’s own newspaper, radio station, TV broadcast, photography studio, or other publishing channel are essentially zero. They just take new forms: blogs, podcasts, YouTube channels, Instagram and Snapchat accounts, and so on. But two decades after the Internet became accessible to the masses, we still are slow to realize the possibilities that accompany our new digital tools and online environments. As a faculty member who has an outsized social media presence (53,000+ Twitter followers; video series with 100+ million views; one of the more visible education blogs in the world, etc.), I thought that I would follow up Dr. Verma’s February 2018 MMM contribution with a few thoughts of my own. 

First, recognize the tremendous power that is at our fingertips if we choose to take advantage. A few minutes of our time, a few clicks of the mouse, and we have the ability to potentially reach many thousands or millions of people. Few journals or newsletters can make that claim. Instead of wondering why the work that we do never impacts practice, or wishing that our work translated better into policy- and decision-making, we can put our work in places where professionals and legislators can find it, learn from it, and use it. My blog posts and tweets, for instance, reach audiences that dwarf my readership in academic journals, often by factors of a thousand or more.

Second, this work doesn’t have to take a lot of our time. The traditional path of publishing in a research journal and then reworking it for a practitioner magazine can be re-envisioned. As we do our day-to-day research and professional preparation work, we come across and create resources that would be immensely helpful to others. That amazing article that you just read? Hit the tweet button and share it with others, preferably using a few key hashtags. That new protocol or resource document that you just created? Hit the record button and give us a several-minute audio overview – along with a download link – that explains how we might use it in our practice. You have expertise and experience in a particular area and hope to influence policy and organizational decision-making? Push that button on your smartphone and make a short video that helps us think about that issue in more robust ways. As we do this work, we become a trusted voice, accessible to others who care about the things that we do. Oh, and by the way, publishing to multiple platforms can be automated, saving you time and energy that can be better spent in other areas. 

Third, realize that there can be incredible worth in publishing our thoughts in less formal ways. Shorter sound bites, smaller blocks of text that focus on a particular idea or resource, a quick reflection on a reading or an experience, using non-academic voice to explain complex topics… all of these can help us refine our own thinking but also impact and influence the thinking of others. For example, the most valuable aspect of my blog is that it gives me a place to wrestle with ideas, reflect, try out thoughts, and attempt to make meaning. But the second most valuable aspect of my blog is that it is public, allowing others to see my thinking and offer resources, suggestions, critique, and dialogue that extend my work in new directions and make it better. That interactivity – that ability to work together to create value – creates nearly-unlimited potential as we tap into our collective experience and expertise. Rather than being a one-person idea transmission platform, my blog instead becomes a learning and dialogue space for a global community. 

Finally, note that the barriers to this work usually are neither technical nor organizational. Instead, it is simply a matter of us choosing to share our thoughts, our expertise, and our resources in places other than age-old publishing outlets. There are people all around the world who are eager to interact with us and to learn with and from us if we shift our mindsets a smidge and give them the opportunity. When we push out helpful resources on our Twitter feed, when we connect people to ideas through our videos, when we shape people’s thinking through our podcasts and other conversation outlets, we move beyond our small, local, disciplinary communities and join the global community of people who are trying to make the world a better place. That sounds pretty good to me. How about you?

Image credit: Social media class, mkhmarketing

#principalsinaction

Principals in action

Check out the new hashtag, #principalsinaction.

This is a great way for principals to share what they’re doing in schools. If you’re a school administrator, follow the hashtag to get ideas from your peers. And, of course, also share out your own awesomeness!

3-month updates: Digital Leadership Daily, School Visibility Initiative

Digital Leadership Daily Photo

Three months ago I launched both Digital Leadership Daily and our School Visibility Initiative.

Digital Leadership Daily is now up to 714 subscribers across its text messaging, Twitter, and Facebook channels.

The School Visibility Initiative now has 66 participating schools from 29 unique states and countries.

Awesome!

School Visibility Initiative: 1-month update

I posted about our new School Visibility Initiative a month ago. To date we have 66 subscribers from 52 different school organizations. Thirty of those organizations are from outside Iowa. We have twenty unique states and countries represented. Awesome!

Are you signed up?

School Visibility Initiative: 10-day update

I posted about our new School Visibility Initiative ten days ago. To date we have 43 participating school organizations, about half from Iowa and half from around the world. We’ve got 17 unique states and countries so far and, yep, I think that’s pretty cool…

Week 3 challenges will go out this Friday!

Update: School Visibility Initiative

PLAEA Logo Web

Earlier this week I announced our School Visibility Initiative. Challenges for Week 2 (February 9 – 15) have been sent out and, as of this morning, we have 35 different school organizations participating from 14 different states and countries. Awesome!

We are asking participants to send us URLs of their success meeting the challenges so hopefully we’ll have some to share soon…

Want to learn more (and maybe sign up)?

Join our School Visibility Initiative

Prairie Lakes Area Education Agency logo

 

[This is open to everyone, not just schools in our region!]

Every day AWESOME things happen in your schools. Are you telling the world?

Is your school using social media to best effect?

Are you learning from other school leaders about how to amplify your message and share your stories?

Are your communication platforms enhancing your institutional branding, educating policymakers, and building community enthusiasm for future initiatives?

Maybe it’s time to join Prairie Lakes Area Education Agency’s SCHOOL VISIBILITY INITIATIVE!

Participants will receive

  • coaching on selection of communication platforms and social media channels,
  • exposure to best practices and innovative communication ideas from around the world,
  • advice on how to set up a student media team to help with institutional storytelling,
  • weekly challenges that will push your communication to new heights,
  • and much, much more!

If you’re ready to sign up, complete the online form to receive weekly challenges and helpful resources. Challenges begin immediately and you can see the archive of past challenges.

Don’t hesitate to get in touch as you have questions!

Delivering mass media is the least of the Net’s powers

Doc Searls and David Weinberger said:

We need to remember that delivering mass media is the least of the Net’s powers.

The Net’s super-power is connection without permission. Its almighty power is that we can make of it whatever we want.

via http://cluetrain.com/newclues