Visibility and reach: Journal articles v. blog posts

Back in 2008 I raised the questions:

Why would anyone who wishes to actually reach educators and hopefully influence change in schools not be blogging?

Also… why haven’t more faculty caught on to this?

Eight years later, I thought that I would share a couple of recent tables that I made in order to illustrate this point further. The first table is the number of academic citations that I have received on the top 20 things that I have written or created (according to Google Scholar). My citation numbers are decent if not spectacular; they’ve been enough to get me tenure at several of our nation’s top research institutions.

2016-10-27journalarticles

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The second table shows the number of page views and comments that I have received on my top 20 blog posts.

2016-10-27blogposts

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No comparison in terms of reach, visibility, interaction, and (hopefully) impact. The percentage of university faculty members who are blogging – although better than it was 8 years ago – is still incredibly low. We pay the price in terms of public and policymaker awareness of and attention to our work.

One Response to “Visibility and reach: Journal articles v. blog posts”

  1. This post was very interesting. We mostly use blogs to reach chiropractors in Utah, but from the research I am seeing journals look like a better option. Signing up for google scholar and going to try this service soon.

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