Among current non-Internet users, almost half (48%) say the main reason they don’t go online now is because they don’t think the Internet is relevant to them — often saying they don’t want to use the Internet and don’t need to use it to get the information they want or conduct the communication they want.

Pew Internet & American Life Project via http://pewinternet.org/~/media//Files/Reports/2012/PIP_Digital_differences_041312.pdf