Comments on: My not-so-friendly library, boring teachers, and other marketing interactions http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html Technology, leadership, and the future of schools Wed, 08 Feb 2012 23:00:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Interaksi pemasaran di sekolah | Guru Kreatif. Creative Teacher http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-27691 Interaksi pemasaran di sekolah | Guru Kreatif. Creative Teacher Thu, 09 Sep 2010 06:03:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-27691 [...] Inspirasi tulisan berasal dari sini. [...] [...] Inspirasi tulisan berasal dari sini. [...]

]]> By: Tyler Reed http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12914 Tyler Reed Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12914 Great post, Scott. In a way, students, parents and taxpayers are customers of the local school district, right? If they don't like the customer service or the product, they'll take their money some place else. Interesting to think about. Keep up the good work. Great post, Scott. In a way, students, parents and taxpayers are customers of the local school district, right? If they don’t like the customer service or the product, they’ll take their money some place else.

Interesting to think about. Keep up the good work.

]]> By: Marshall http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12915 Marshall Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12915 Tyler Not just "in a way" are they our customers, there is no fogginess here - that is straight up accurate! A schools customer, clientele, marketplace - whatever you call it - is the student and the family. Scott calls this one right - dead on! Think of being a hotel, restaurant, or other business that relies on effective communication and positive interactions. As schools in general, we need to do better. As a HS principal, we need to do WAY better at the upper levels. The balance is doing right and doing it with the right approach. Tyler
Not just “in a way” are they our customers, there is no fogginess here – that is straight up accurate! A schools customer, clientele, marketplace – whatever you call it – is the student and the family. Scott calls this one right – dead on! Think of being a hotel, restaurant, or other business that relies on effective communication and positive interactions. As schools in general, we need to do better. As a HS principal, we need to do WAY better at the upper levels. The balance is doing right and doing it with the right approach.

]]> By: M. Wilson http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12916 M. Wilson Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12916 So we are turning the 1950's industrial educational model into a service sector marketing model. Interest thought, but is it really helpful? It is possible to be everything to everyone? So we are turning the 1950′s industrial educational model into a service sector marketing model. Interest thought, but is it really helpful? It is possible to be everything to everyone?

]]> By: Tyler Reed http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12917 Tyler Reed Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12917 I like that idea of "doing right and doing it with the right approach." You can serve the best steak in town, but if your server gives customers attitude they'll leave with a sour taste in their mouth. You can't have one and not the other. I like that idea of “doing right and doing it with the right approach.” You can serve the best steak in town, but if your server gives customers attitude they’ll leave with a sour taste in their mouth. You can’t have one and not the other.

]]> By: Marshall http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12918 Marshall Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12918 Tyler, you nailed it. I have a quote in my office that states, "As adults we don't go where we feel insulted and ridiculed, why would students do otherwise?" No matter how good the steak, you still have to like being there. M.Wilson, I like your take on that. I often wonder if we "over fuzzy" some things in an attempt to help people feel good. That is cleary not my intent - it would be to help people feel good about what really IS good and clarify those things that are not up to speed. Sometimes being everything to everybody is actually being the "bad guy" but can be done with tact and respect regardless of the point. Back to steak, you can create a great reputation as a high class restaurant with measley little portions IF you deliver it with a pretty garnish, great service, and even a high price tag. Tyler, you nailed it. I have a quote in my office that states, “As adults we don’t go where we feel insulted and ridiculed, why would students do otherwise?” No matter how good the steak, you still have to like being there.

M.Wilson, I like your take on that. I often wonder if we “over fuzzy” some things in an attempt to help people feel good. That is cleary not my intent – it would be to help people feel good about what really IS good and clarify those things that are not up to speed. Sometimes being everything to everybody is actually being the “bad guy” but can be done with tact and respect regardless of the point. Back to steak, you can create a great reputation as a high class restaurant with measley little portions IF you deliver it with a pretty garnish, great service, and even a high price tag.

]]> By: Sylvia Martinez http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12919 Sylvia Martinez Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12919 Hi Scott, I wrote a response to this post on my blog, What Message Does Your AUP Send Home? http://blog.genyes.com/index.php/2008/05/08/what-message-does-your-aup-send-home/ The trackback didn't work, I guess. What we send home to parents about school technology is almost always punitive, full of legalese, and uninspiring. We are missing the chance to show parents a vision of technology that is inspiring, and then we wonder why they aren't on our side. Your point is very well made. Hi Scott,
I wrote a response to this post on my blog, What Message Does Your AUP Send Home?
http://blog.genyes.com/index.php/2008/05/08/what-message-does-your-aup-send-home/

The trackback didn’t work, I guess.

What we send home to parents about school technology is almost always punitive, full of legalese, and uninspiring. We are missing the chance to show parents a vision of technology that is inspiring, and then we wonder why they aren’t on our side.

Your point is very well made.

]]> By: Marshall http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12920 Marshall Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12920 So we all agree that the the product is impacted at least equally with the service associated - I'm paraphrasing. In Scott's library, the product (actually a service by the way) is "a wonderful place" but the service/atmosphere/personality of the communications may overshadow that concept. So what do we do? I have a grocery store that does well, but I run away from the manager/owner when he comes my direction because he is so overbearing and opinionated that I don't want to deal with him. So I don't go there unless I must. Track that to the library (now I don't get good books, information, activities, etc.) and to our school (where our kids attend - probably hating every minute - see my above quote from my office). So WHERE DO WE START?? Can we "eliminate" bad attitudes or the people associated with it, or at least can we eliminate the stale condescending language we seem to love to lay out to parents each year, month, week...day? So we all agree that the the product is impacted at least equally with the service associated – I’m paraphrasing. In Scott’s library, the product (actually a service by the way) is “a wonderful place” but the service/atmosphere/personality of the communications may overshadow that concept. So what do we do? I have a grocery store that does well, but I run away from the manager/owner when he comes my direction because he is so overbearing and opinionated that I don’t want to deal with him. So I don’t go there unless I must. Track that to the library (now I don’t get good books, information, activities, etc.) and to our school (where our kids attend – probably hating every minute – see my above quote from my office). So WHERE DO WE START?? Can we “eliminate” bad attitudes or the people associated with it, or at least can we eliminate the stale condescending language we seem to love to lay out to parents each year, month, week…day?

]]> By: Carolyn Foote http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12921 Carolyn Foote Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12921 Scott, As a librarian, I always wonder how to balance our "good guy" "rule guy" roles. I think you are spot on that we should be aware what our communications convey to our customers (be they librarian patrons or students). I think it involves being extremely mindful of your mission--making sure that everyone understands that mission--so that communications and decisions are aligned with that and show the mindfulness behind them. I think fundamental respect for students and parents is part of this. Treating every student like we'd want our own child to be treated, for example? Scott,

As a librarian, I always wonder how to balance our “good guy” “rule guy” roles.

I think you are spot on that we should be aware what our communications convey to our customers (be they librarian patrons or students).

I think it involves being extremely mindful of your mission–making sure that everyone understands that mission–so that communications and decisions are aligned with that and show the mindfulness behind them.

I think fundamental respect for students and parents is part of this. Treating every student like we’d want our own child to be treated, for example?

]]> By: Scott McLeod http://dangerouslyirrelevant.org/2008/05/my-not-so-frien.html/comment-page-1#comment-12922 Scott McLeod Tue, 30 Nov 1999 05:00:00 +0000 http://annahein.com/2008/05/my-not-so-frien.html#comment-12922 I think the thing we all need to remember is that people in the outside world - our customers / students / visitors / etc. - don't care about our internal issues. They don't care about our lack of capacity, our lack of resources, our internal disagreements or indecision, whatever. All they know is what they see as outsiders. What they see is often negative, and it's our fault, not theirs. I think the thing we all need to remember is that people in the outside world – our customers / students / visitors / etc. – don’t care about our internal issues. They don’t care about our lack of capacity, our lack of resources, our internal disagreements or indecision, whatever. All they know is what they see as outsiders. What they see is often negative, and it’s our fault, not theirs.

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