The importance of being ‘clickable’

November 26, 2007 2 Comments

I blogged before about my regular column on technology and higher education for Technology & Learning magazine. My latest article is now available:

Here’s an excerpt:

In the Internet era, it’s not enough to have good ideas or content.
People also have to be able to find you. Don Tapscott, author of Wikinomics,
puts it this way: "[The risk is] obscurity: the risk that one’s work
will get lost in the vast digital wilderness of content and
voices….In today’s information-soaked environment, writers and
content creators need to find ways to permeate people’s consciousness." . . . [M]y academic colleagues are not clickable.

FYI, I sent Will Richardson a big thank you for his post that inspired the article.

Communication, Higher Education

2 Responses to “The importance of being ‘clickable’”

  1. Carolyn Foote Reply November 26, 2007 at 8:52 pm

    Scott,

    I think this idea of clickability applies to k-12 educators as well. I’m speaking to a group of Teacher/Leaders in our district this week about the idea of being connectors/mavens, so I plan to share your post. Teacher/Leaders should be clickable!

  2. Jack Phelps Reply November 26, 2007 at 11:00 pm

    The old saying back when the web was comparatively new was “quaerimur ergo sum”. That is, “I am searchable, therefore I am.”

    -Jack

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