‘I read that the prestigious University of Chicago Business School will accept four-slide presentations
from applicants to their program. Just as I was about to lament the
technology gap between Colleges of Education and Business Schools, a
few lines deep in the article caught my eye:
Martinelli, associate dean for student recruitment and admissions for
the school’s full-time MBA program said, "The slides will be printed
and placed in each applicant’s file for review, which means all the
bells and whistles such as Flash, video clips, embedded music and
hyperlinks won’t be considered in the evaluation process," she said.
"This clearly levels the playing field for everyone."
began to feel a little lightheaded. What the Business School was doing
not only leveled the field, it flattened it, cropped it, and sucked the
very creativity out of it. This, I believe, is the pitch-black and
dizzying chasm, the point at which the world of the digital native
meets the world of the digital immigrant and they stand in stark
contrast to each other.
‘This is the difference between a butterfly in the wild and one
pinned to a board in a display case. As a method of gauging the
creative energy of an applicant to your program, making a four-slide
presentation might be a good start. However, when you evaluate this
creativity based upon two dimensional screen captures devoid of the
very creative energy you sought to assess, you might as well have
students submit their test scores and forego the technology charade.’